Online Reputation - Search Engine Optimization/Wikipedia and more.
Everyone’s concerned about their online reputation but no one’s quite sure what to do about it. Worried about SEO/reviews/Google results/Wikipedia, and/or any other scary sounding tools that you’re uncomfortably aware that you may be responsible for? We’ll cover the channels that make up your online reputation, provide tactics you can use when you get home and some mini case studies.
About the Speaker
Josh Greene is the CEO for The Mather Group, a digital agency, that helps companies manage how they’re found online, through Wikipedia and Search Engine Optimization.
Prior to The Mather Group, Greene was the VP of Marketing for both 1-800-PACK-RAT and Zippy Shell where he was responsible for all marketing including online, offline, and the launch of national television campaigns.
He was also the Vice President of Member Services for Shop.org where he oversaw membership recruitment and retention initiatives. Additionally, Greene collaborated with NRF’s government relations staff to execute policy and advocacy strategies on behalf of Shop.org members. He also served as a liaison to Shop.org’s Policy Advisory Group, developed industry initiatives, and managed Shop.org’s Ray M. Greenly Scholarship fund.
Greene joined Shop.org from Discovery Communications, where he was director of online marketing and business development. At Discovery, Greene oversaw online marketing, direct response television, corporate gifting, and partner programs for DiscoveryStore.com. He’s been a frequent speaker at industry events including ad:tech, SES, PR Summit, Channel Advisor’s Catalyst conference, and others.
$0.00 PRSA-WV Chapter Member Ticket
$10.00 PRSA National Member
$20.00 Non Member