About the Crystal Awards

PRSA WV’s Crystal Awards celebrates the campaign and tactics work of West Virginia’s public relations practitioners, agencies, and college students. Work entered by West Virginia practitioners or agencies can be for any client or employer, not just those based in West Virginia; work done for West Virginia-based companies, or companies doing business in West Virginia, may be submitted by out-of-state agencies or practitioners. The campaign or tactic must take place from January 1, 2019 to February 28, 2020. Anyone can enter — advertising and public relations firms, practitioners, government agencies, law firms, hospitals, large and small businesses, colleges and universities, non-profits, political campaigns, associates, chambers of commerce, convention and visitors bureaus, college and university students.

The Crystal Awards accept awards for the following award groups:

  • Business and Industry - All for-profit organizations. Agency self-promotion work should be entered in this Award Group.

  • Not-for-Profit - Includes all health and welfare organizations, government agencies, public schools, higher education and not-for-profit groups including associations, chambers of commerce and military organizations.

  • Political and Issue Management - Any work related to political campaigns, issue related or lobbying activities regardless of the type of business for which the work was performed.

  • Pro Bono - Any work provided by an agency or practitioner to a client without charging for time or services. While there may be costs associated with the project in the form of creative, placement, production, etc., there can be no cash or in-kind payment to the agency or practitioner for work performed. Pro Bono entries should be submitted by the individual or group who did the work, not the individual or group who benefited from the work.

  • Student - Any public relations, advertising or marketing work performed by college students or college class projects. PRSSA membership is not required. College and university faculty and administrators can submit work performed by students under their supervision; working professionals can enter work performed by college interns under their supervision, or students can enter individually. West Virginia natives attending school out-of-state, or any students who did an internship with a West Virginia agency or business may enter.

Call for Entries for the 2019-2020 Crystal Awards will be distributed August/September 2020